vina p. a. frey

experience

NYCEDC

marketing, New York, NY

design director | April 2019–Current

• strategic partner and visual problem solver across the 28 departments
  of the New York City Economic Development Corporation
• concept through production of interactive, print, and OOH campaigns
  for NYCEDC and its properties and initiatives
• oversaw designers, directed photoshoots, and collaborated with vendors
• active member of employee resource groups for minorities & women

GREY HEALTH GROUP / RED FUSE

advertising, New York, NY

group art supervisor | April 2015–February 2019

• supervised art directors, outside vendors, and developers
• presented creative concepts and individual tactics to clients
• created and developed global campaigns for both advertising and educational awareness, from strategic development to production
• branding, data visualization, and web design for various healthcare professional and consumer facing brands

INFINIA GROUP

marketing/branding, New York, NY

design director | September 2014–April 2015

• concept through production of print and interactive campaigns
• designed a campaign for the College Board to promote Advanced Placement classes to high school students 

JUICE PHARMA WORLDWIDE

advertising, New York, NY

art director supervisor | November 2009–November 2013

• supervised art directors and outside vendors
• collaborated closely with the user experience and development teams
• presented creative concepts and individual tactics to clients
• directed the global campaign launch of a healthcare professional-focused brand, from strategic development to production 
• art direction of campaign launch for a new medical device
          - designed and directed print and digital tactics
          - storyboarded and directed promotional and instructional videos
• redesign of a consumer-facing disease awareness campaign 
• designed launch campaign of a new franchise identity

TWO TWELVE ASSOCIATES

public information design, New York, NY

information & environmental designer | July 2007–November 2009

• concept design through production of various print projects, information graphics, exhibit graphics, and signage
• advocated sustainability as a member of the Green Team

LANDOR

branding and design, New York & Cincinnati

part-time freelance | April 2005–June 2007

• transitioned from intern to freelance designer while finishing my degree