All In NYC
During the height of the pandemic, NYCEDC was tasked with building off a citywide campaign by NYC & Co to create tactics to encourage economic development. I worked with our partners to create large scale signage, digital & print ads, and a number of additional tactics within the original brand system. As the campaign neared a close, NYCEDC began to transition away from the "All In" messaging to speak more directly to its core audience about how one can "Find your path in NYC."
NYCEDC
