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A set of three posters, in English and Spanish, were sent to high schools nationwide to display in their corridors or classrooms. (Illustrations by Serge Seidlitz; photography by Alan Radom.)
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The AP section of the College Board's website was updated to reflect the new campaign.
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Direct mail and emails were sent to students, parents and teachers, to encourage and educate them about how to enroll.
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During testing, the majority of students selected the idea of thought mapping (left), but suggested that including a student could be more compelling, ultimately leading us to the chosen concept (right).