BAT Block Party Campaign
Brooklyn Army Terminal hosts an annual block party for the local Sunset Park community to enjoy its public waterfront space. The diverse community is home to native speakers of many languages, and people of all backgrounds and ages are invited to attend. To ensure everyone felt included and welcome, I developed a campaign including signage, social media, and advertising which relied heavily on icons and equalized all translations present where ever possible. The basis of the campaign is visual word play on "block party," with the angle of the colorful icon blocks resembling an overhead view of buildings or city blocks, which playfully "dance" when animated.