Jazz in July is an annual, week-long event held at 92Y to celebrate the sounds and stories of Jazz. Because 2014 is not only the festival's 30th Anniversary, but also Bill Charlaps's 10th anniversary as artistic director at 92Y, I created a look that pays tribute to his career as a pianist.
The identity features a predominantly red logo, which hugs the bottom right corner of each piece, and is always accompanied by large graphic piano keys set at an angle.
The campaign graphics covered the facade from a month-prior to the festival through the end of the week-long event.
A variety of pieces were created to advertise the event including postcards (shown above), posters and magazine ads.
