The identity features a predominantly red logo, which hugs the bottom right corner of each piece, and is always accompanied by large graphic piano keys set at an angle.
The campaign graphics covered the facade from a month-prior to the festival through the end of the week-long event.
Marque posters alternated colors in the tri-paneled marques framing the entrance doors.
Large scale posters covered railing panels and windows.
A variety of pieces were created to advertise the event including postcards (shown above), posters and magazine ads.
Print ads in magazines and newsprint.