![](https://format.creatorcdn.com/376b556d-5f2e-4609-8714-9df5af57fb08/0/0/0/0,0,3435,2576,3435,1200/0-0-0/2eb1a8a0-f494-4a32-a67a-8e021943acdc/1/1/Jazz_In_July_logo-01.jpg.jpg?fjkss=exp=2037463058~hmac=8d15bc2bccce862d7477ba5ea674b2617185990592aedb13eee8ba67eebc8bfe)
The identity features a predominantly red logo, which hugs the bottom right corner of each piece, and is always accompanied by large graphic piano keys set at an angle.
![](https://format.creatorcdn.com/376b556d-5f2e-4609-8714-9df5af57fb08/0/0/0/0,0,2048,1536,2048,1200/0-0-0/ddf750ba-53ac-4bec-a02a-9fd3c4321a81/1/1/JiJ_facade_pix.jpg?fjkss=exp=2037463058~hmac=e91519e8c058f659b50516919919037a6f7004d1630aad6d671182cea4cf1554)
The campaign graphics covered the facade from a month-prior to the festival through the end of the week-long event.
![](https://format.creatorcdn.com/376b556d-5f2e-4609-8714-9df5af57fb08/0/0/0/0,0,3000,804,3000,1200/0-0-0/44207618-7581-455d-b6c6-b9236f3e1f0e/1/1/JiJ_Marque.jpg?fjkss=exp=2037463058~hmac=37fc5f4b6fe47e58b57d343cd777e97ce5da1631ed6441bb2c188b0a6eed062a)
Marque posters alternated colors in the tri-paneled marques framing the entrance doors.
![](https://format.creatorcdn.com/376b556d-5f2e-4609-8714-9df5af57fb08/0/0/0/0,0,4369,2025,4369,1200/0-0-0/c6c15611-92b1-4ea2-a405-087ca7fb4162/1/1/JiJ_railing_Page_2.png?fjkss=exp=2037463059~hmac=8114c480e1be12484ac0e5bad585e5fe163cd21752f5871efb219dc2121c3984)
Large scale posters covered railing panels and windows.
![](https://format.creatorcdn.com/376b556d-5f2e-4609-8714-9df5af57fb08/0/0/0/0,0,2000,2221,1600,2221/0-0-0/6f8cf8b8-2222-4d61-8ca6-2062e687e254/1/1/JiJ_Postcard.jpg?fjkss=exp=2037463059~hmac=83cac9a527fc96c8205811a1ac06aa9dcb25aae399f40155134f32af1357b9df)
A variety of pieces were created to advertise the event including postcards (shown above), posters and magazine ads.
![](https://format.creatorcdn.com/376b556d-5f2e-4609-8714-9df5af57fb08/0/0/0/0,0,1849,785,1849,1200/0-0-0/624738ab-48b9-40b6-8988-e73d6efa2924/1/1/JiJ_Print.jpg?fjkss=exp=2037463059~hmac=e1c642b607d1f5230f37960b72c28afe9144982421737997ba9c09bd62746352)
Print ads in magazines and newsprint.