Two great partners. 25 wonderful years.
Colgate and the National Dental Association celebrate a 25-year partnership at the annual NDA conference.
Red Fuse
In the logo created for this campaign, two shapes which use the Colgate and NDA brand colors overlap to create a tooth, but also reveal the mutual feeling the two companies share about their partnership.
Various pieces were created for the convention-goers: tote bags, lapel pins, and photo backdrops.
Four key messages were developed for use on the convention banners and used across all pieces.
The symbol and messaging were used consistantly across all messaging platforms, including letters, invitations, and programs.
A display in the convention booth invited participants to share their wishes for the partnership's future.
The symbol was visible during each speaker's presentation.
